Evaluation

Evaluation

In this project I attempted to create a image for a burglary awareness campaign that also had a hint of natural beauty with it. An image that was kind to the eye but not necessarily to the mind. It was to be a brutal, sinister image that raised awareness to the audience that not necessarily everyone in the world is sane, and you need to shield away yourselves and your property from them. My original plan was to use tungsten in the images, however after trying out flash still in a dark environment I found the image still looked as equally sinister but also more detailed, and at a higher quality. Different ideas came to light following every single test shoot, and eventually we decided to branch outside of the studio and into the outdoors. What I would like to do from this onwards is to attempt to create a similar out of the ordinary image that is both striking, shocking but at the same time visually appealing to the audience. From the initial proposal, I have developed more ideas over the weeks that I have been producing test shots. During the outdoor takes, there was no plan involved as we were just going to cruise around looking for appropriate places to take the images. We found a fire escape at the back of a building, and decided to take some shoots there. We also took some on a sofa, the main entrance of college and near a lift. Judging by audience feedback, the images taken at both the fire escape and the lift were excellently composed and well taken. A sinister figure lurking around a dead person in different areas sets a daunting image on the viewer.